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How Can Additional Investment in Marketing Increase Law Firms Revenue?

Last updated: 06 Mar, 2024 By Ritu Kaushal | 6 Minutes Read

The success of any business lies in its marketing strategy. Marketing is all about creating awareness among your target audience. That’s the reason every industry makes a huge investment in marketing. Marketing is a game of the future that allows you to establish your brand in the competitive business world. Even the legal industry, that is, law firms, attorneys, or legal corporations, are investing in marketing in order to increase their revenue.

But how is it possible? Because the legal industry is the most complex and service-oriented sector, it comprehensively works on the requirements of its clients and helps them with quality service.

Marketing Strategies for Lawyers to Increase Revenue

1. Branding

Law firms should brand themselves, and they should plan their own strategy instead of copying the marketing tricks of another firm. Law firms should try to differentiate themselves from their competitors by planning vibrant marketing strategies. Make a decision- what do you want to attain remarkable success? Try to market unique services to your clients or plan different service delivery strategies. Create a three-year plan for goal accomplishment.

2. Hire a team of marketers

Create a marketing environment or culture within your law firm. Marketing and client service need to be unified into the culture of the firm. All the lawyers and staff of the firm must be equally responsible for marketing. Marketing goals and actions must be implemented among team members, and over time marketing mindset will emerge within the firm.

3. Network More

Be a part of a trade association of your clients and contribute your presence on behalf of your law firm in the form of delivering speeches, attending conferences, etc. Learn the client’s business from top to bottom. Try to increase your geographic reach and build healthy relationships with your clients because customer satisfaction is the best business strategy of all.

4. Improve online presence

Law firms should write an informative article every month that must have various solutions to legal problems and establish a marketing library that includes general materials on marketing as well as particular publications related to your client’s business. Try to improve everyone’s time management skills in the firm.

5. Use social media marketing platforms

LinkedIn is one of the most powerful marketing trends that will continue to grow in the coming years. Lawyers have understood the power of LinkedIn, and many lawyers or law offices are marketing themselves through it. It is being analyzed that 80% of social media lead B2B leads come from Linkedin, and 45% of the traffic on the website comes from Linkedin.

6. Be innovative

Law firms should learn how to think outside of the box and outside of typical frameworks in which they are comfortable. Become solution-oriented and look for different ways to resolve the issue. Keep brainstorming sessions among members and look for unique solutions for your client’s requirements.

Key Takeaways

A survey was conducted by Robert Half Legal to analyze what will be the future of law firm management. Lawyers among the largest law firms and corporations in the United States and Canada were interviewed to know what strategies they are going to apply to increase the revenue of their law firm, and the result was many legal corporations are seeking greater help from outside counsel.

Hence, outsourcing legal services in the legal industry is becoming popular. Many law firms are outsourcing their non-core activities as it is one of the cost-effective solutions.