Manufacturing Company Case Study
The client is a producer of eco-friendly PVC doors, blinds, windows. With five ultra-efficient, technology-driven manufacturing plants, the company ensures the production of more than 500 units per day. As the client keeps the production chain optimized and offers quality products, their company is a big player in the US and Canadian markets.
The Business Challenges
Although the company is already established and reputed in its industry, it lacks an effective branding strategy. There were several reasons behind that, and one of the major issues was the inconsistency in communication, which raised the following challenges.
A lack of;
- Clear positioning within their market that is already highly competitive
- Clear vision about differentiating itself from its competitors
- Synchronization while targeting different audiences simultaneously – wholesalers/resellers and consumers
- A strategy to adapt to its target audience’s special requirements
- Rules about the elements used for the company’s visual identity
We heartily thank Cogneesol for helping us develop into a brand that our audiences can easily remember and recognize at a glance.
To start, we had detailed discussions with the company’s internal teams and thoroughly analyzed their competitors. We gathered sufficient data to work on developing a brand strategy.
Based on the freshly discovered insights through the research we conducted, we established a market positioning plan and executed it efficiently.
First, based on the insights collected through internal communication, we defined the company’s vision, values, and mission in a transparent manner.
Next, we adopted two different communication styles for each type of audience; a friendly and direct language for consumers (highlighting products’ benefits) while technical, formal, and professional language for wholesalers and resellers.
Our highly-creative graphic designers also modified the company’s logo and made one that could suitably be used for different purposes, including printing materials, such as magazines, ads, posters, etc., as well as for online usage, for instance, on the website, for social media promotions, videos, etc., maintaining the brand consistency across mediums.
The Impactful Results
All the work that was done finally highlighted in a brand manual in the form of a document that could guide associate companies with the production or development of all relevant materials, adding to brand consistency.
With the continuous effort put in by our dedicated, excellent, and experienced team, the company now follows a strong branding strategy. Now they have a prominent position in the market and a way to transmit influential messages to their target audiences.
The company doesn’t need to spend time researching and making different types of promotions. They now have a brand manual with clearly defined guidelines they need to follow for producing effective materials.
It is always a pleasure to learn that the work we do has positively impacted our clients and that they are happy to share their experiences.
We stay overwhelmed and grateful to Cogneesol for their unerring support all through the peak pandemic months. Footfalls had suffered a huge setback, and we were looking at huge stockpiles. Cogneesol helped revise our brand strategies, changed our messaging across the social handles such that when the world started reopening, orders came pouring back. Thank you for helping us tide over such a difficult time, Cogneesol!
Selling beverage in an over-crowded market is not easy. Over the years, Cogneesol has devised well-framed digital marketing solutions that have helped us carve a niche for ourselves in the marketplace. Owing to their focused and creative messaging, we have strong following across all our social handles. This translates into strong brand recall and growing sales. With Cogneesol’s help, we hope to stay a pioneer and continue maintaining the lead.
Cogneesol gave us a strong identity by creating our brand’s logo and tagline. We have been able to reach our target audience more emphatically with our strong visuals and messaging now. It simply makes us stand out! All these at extremely reasonable costs and within the set timelines. The creative bunch know their work. Better still, they know and understand client requirements extremely well!
Post lockdown when we were ready to reopen my restobar, Cogneesol’s branding team helped me with specific messaging on hygiene and sanitation practiced at the premises. This helped build confidence in the hearts of our patrons who slowly but steadily started coming back. Thanks to Cogneesol, business bounced back to near normal times within a couple of months. Thank you, Team!