E-commerce Company Case Study
The client is a leading e-commerce company, offering a variety of fashion items and accessories, including apparel, footwear, hats, caps, cosmetics, watches, artificial jewelry, and to name a few. Being in the industry for more than a decade, the client is renowned for selling exclusive designs and the latest products at affordable costs and providing an excellent customer experience.
The biggest challenge was that the client had a long list of items that turned into massive data, inclusive of manufacturing details, product information, and images for their catalogs.
The core challenges were;
The client wanted our team to refine and compile the entire data separately into a spreadsheet.
The client needed the spreadsheet to include all the product information and high-quality pictures.
They wanted us to prepare the data in different languages according to their business’s target audience spread across multiple regions of the world.
We needed to upload these large data sets on the client’s website through a secure FTP.
They wanted us to complete the project and deliver results within a set time frame.
We are much thankful to Cogneesol for supporting us with data entry at the time when we needed them the most.
We prepared a plan to meet the client’s all demands with dedication and a confident approach.
Our data entry experts;
Extracted all the information and filled essential data into spreadsheets, maintaining sections, including products’ name, model, weight, quantity, manufacturing description, price, images, availability, etc.
Gathered images from various sources (both the client and third-party sources), we deployed a special team for the purpose of image editing and eliminating unnecessary backgrounds, and adding texts to images.
Took the work further to finishing and retouching of product images, focusing on resizing and converting low-quality images into high-resolution.
Thoroughly worked on generating content for each product in order to add the most-suitable descriptions, all while retaining the products’ unique aspects in descriptions.
Successfully uploaded the entire data into the client’s website and finally completed the project within the predefined turnaround time.
The Impactful Outcomes
Our exceptional data entry services helped the client elevate their market position by having their website updated with all product data.
They were happily satisfied with our comprehensive data extraction and mining processes and appreciated our skillful handling of product attributes.
With these efforts, we managed to find and include impactful, traffic-attracting keywords in product descriptions which brought more visitors to the client’s website.
During the entire process, we kept the client in the loop transparently, sending regular updates on everything we were doing for them.
All this helped us gain the client’s trust, and as we delivered desired results and met the client’s demands, we kept on getting data entry projects from them.
It is always a pleasure to learn that the work we do has positively impacted our clients and that they are happy to share their experiences.
During the lockdown and immediately thereafter, our site witnessed a sudden spurt of activity. We were lucky Cogneesol had been already working with us. The team provided 24/7 remote data management even as we worked overtime to cater to the increased demand. They ensured on time upload of available product details and images, arranged products as per categories and subcategories for intuitive navigation. We couldn’t have managed without them!
While we had paid for a super smart-looking website, we were not being able to make an optimum use of the platform owing to delayed product updates. Consequently, our marketing strategies also suffered. Cogneesol took note of our problem and assigned us two resources. They set to task and within two months, had updated all our existing products and added new lines. We see brisk sales now!
Being a startup, we were facing issues around regular SEO-management of our products and services until we hired Cogneesol to help us with meta tags’ data entry. They went through every product page scrupulously updating meta tags, titles, keywords, descriptions across all our products. We now have a very responsive site with our site rankings improving by the day. They literally gave us wings to fly!