Construction Client Case Study
Our client runs a leading construction company based out of the USA. Having its roots back in 1985, the company has been helping millions of families get a comfortable place they can call their home. It also deals in home and commercial place developments. The company is renowned across the entire North American region.
The Business Challenges
Being a nationally recognized construction company, there was a need to enhance their digital footprint, especially in the world that was rapidly going digital.
They needed a highly-effective digital marketing strategy that could not just increase awareness but also bring leads.
The client hired us to bridge the gap between inactive online presence and quality web traffic that could result in generating new business through their website.
The client entrusted their company’s digital marketing to us with a clear statement that they wanted to make the most out of their available budget.
Their expectations primarily comprised of;
- Driving awareness
- Improving online visibility
- Growing website traffic
- Increasing online leads
- Increasing revenue
We are thankful to Cogneesol for the tremendous work they have done by setting up a foundation for our online presence and awareness.
We built various strategies for the client’s website SEO and to bring organic traffic. By following our strategies, we;
- Addressed all 404 errors
- Performed a Google penalty audit
- Implemented an effective keyword phrase strategy in H1s, title tags, and meta descriptions for all pages
- Added CTAs to pages that were underperforming
- Improved internal linking
After that, we launched a result-driving link-building outreach campaign to grow their website’s authority and search visibility.
Under our paid search strategy, we;
- Ensured all landing pages are optimized to deliver a seamless, user-friendly click-through experience
- Increased bids and moved high-performing keywords into more targeted ad groups, resulting in an increased relevancy
- Optimized targeting to bring qualified users
The Impactful Results
We successfully built the client company’s online awareness, driving quality traffic to their website; thus, we generated more leads and new business.
As the outcomes of our organic and paid search strategy, the client is experiencing excellent results.
Our digital marketing team’s efforts brought impressive results in the form of;
- 29% increase in online conversions
- 43% increase in organic conversions
- 95% increase in paid search conversions
By getting impressive results, the client outsourced social media marketing to us, adding it to the on-going project of digital marketing. We quickly and efficiently built their social media profiles and worked on getting more connections across the industry and the world.
It is always a pleasure to learn that the work we do has positively impacted our clients and that they are happy to share their experiences.
We embarked on the online retail world with little success – low demand plagued our business, we seemed to be unable to generate leads. This was before Cogneesol’s team came in with the latest SEO strategy and plugins. Since then, our website has been witnessing increasing hits. Thanks to their SEO support, our sales are at an all time high. The best part is, we have been able to widen our customer base greatly.
Cogneesol’s digital marketing team have deep understanding of social platforms, their uniqueness and their requirements. Additionally, they spend considerable amount of time to understand client’s mission and culture. We are into education and required a team who would be focused with the messaging of our value systems. Cogneesol provides us just that and have helped us maintain a regular and firm messaging across all our digital platforms.
Since our inception three years ago, growth and brand recall had been elusive. We realized our brand strategy was lacking but could not work it out. About a year ago, we reached out to Cogneesol and sat through some extremely interesting root cause analysis sessions. They helped us find the gaps and devised corrective strategies. Since then, there has been a marked improvement in our brand positioning.
Car customization is an exciting space. Cogneesol understands our brand ethos and purpose. The team brings in wonderful spirit making creativity and innovation a mainstay. The branding team throbs with energy. This reflects in their work. Our messaging has become so much more fun and chic with Cogneesol’s branding inputs. They have helped us reinvent our image!