Want to Survive Google’s Next Mobile Friendly Website Update? This Can Help!

Small businesses that do not have a mobile-friendly website should now think about creating one. On April 21st, Google is going to uncover its latest algorithm wherein it is going to scan the websites that are mobile-friendly and place them on top of mobile search result pages as opposed to the ones that aren’t mobile-compliant. The latest Google’s mobile friendly website update is going to encourage sites that are viewed as “mobile-friendly,” with regards to mobile viewing and interface, while correspondingly punishing non-mobile-friendly websites.

“When considering searching anything on mobile devices, people need to view the most appropriate and timely results,” stated Google in its fairly recent press release. “As a lot of people make use of mobile devices to gain access to the internet, our algorithms need to conform to these kinds of usage patterns.”

The global update is believed to reclaim a “significant impact” on mobile users’ search engine results, as reported by Google.

What Precisely Changes?

After the update kicks in (that might take up to a week after April 21^st), universal searches on Google from mobile devices will no more generate the most favored, organic results; on the other hand, the most desired, mobile-friendly sites will appear, in a ranked sequence.

For instance, in the event that an online shopper needs to buy new sunglasses and looks up for “sunglasses” on Google from their mobile phone, the internet sites Zappos.com, Ray-ban.com and 6pm.com can be found on Number 2, 3 and 4 results places, respectively.

After April 21 Google update, that hierarchy might very-well be shaken up.

What is the reason? Right at the time when this post was created, 6pm.com was not outlined as a “mobile-friendly” website. Consequently, any time “sunglasses” are googled from a mobile phone or tablet after the mobile-algorithm is enforced, 6pm.com isn’t going to show up on the first page of Google — provided that the business decides to discard transforming their website.

The Reason Why ‘MOBILE-FRIENDLY’ is Essential?

In 2015, the amount of mobile users globally exceeds desktop users by somewhere around 200-million individuals, as outlined by ComScore.com — fundamentally turning a mobile-friendly internet site indispensable for entrepreneurs worldwide.

A standalone survey unveiled by Google in 2014 highlighted local enterprises and the search activity of prospective customers while on-the-go:

• 72% of the customers who sought out local information on their mobile phones traveled to a store within five kilometers.

• 50% of customers who carried out a local search on their mobile phone traveled to a store within 24 hours.

“Having an effective mobile website is simply not regarding generating a couple of more sales,” explained Google. “It has grown to be an essential element of establishing stable brands, fostering long-term customer associations, and making mobile meet your requirements.”

Rectifying the Problem:

In an effort to steer clear of a setback in online revenue options, entrepreneurs can take precautionary and/or corrective steps to ensure their websites do not disappear from their current search engine rankings.

Google is concentrating on endorsing mobile-friendly websites stemming from the company’s emphasis on the user-experience. Google expects the user search experience to be highly beneficial.  In case a mobile-user is out and on a mobile-friendly website, the intention as well as curiosity to take any action is a lot higher.

An internet site could very well be analyzed for its existing mobile adaptability by copying and pasting the web url into the Google mobile-friendly analyzer.

In cases, where the results are “not mobile-friendly,” specific techniques may be implemented that might make it easier to successfully pass Google’s test: Enlarging the size of the text, minimizing the width of the webpage and spacing out in-page hyperlinks.

For those companies that do not swap over to a mobile-friendly website until after the Google’s latest update is released, the upside is the fact that as soon as the transformation to mobile-friendly occurs, Google is going to pick it up instantly.

Cogneesol can help you deal with Google’s latest SEO update by making your existing website ‘Mobile-Friendly’ in no time. We offer world-class web development and designing services at affordable prices. Get in touch with us today to get a free quote.